Retail Fuel Marketing is one of the functions in Marketing and Trading Directorate which handles retail fuel marketing for transportation and Business sector. Alif Traders performs retail fuel marketing through retail agents which are widely spread in all over Bangladesh, such as gas station. Currently, Alif Traders is trying to straighten up to transform in all aspects, including in rural retail outlet. One of the efforts to perform the transformation is having standardization of service at Alif’s gas stations. Alif Traders is committed to give the best service which is called as “Alif’s Way”. Alif Traders way is an elaboration of staff, quality and quantity, equipment and facilities, physical formats and product and services.
Alif’s Way is a new standard to be implemented in all  gas stations in all over Bangladesh, dedicated for consumers in term of service, quality and quantity guarantee and also convenience in gas stations area.